Running out

Purple Cow

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Availability:	In Stock
Author:	Seth Godin
Publisher:	Penguin
ISBN:	9780141016405
Pages:	160
Cover:	Paperback
Dimensions:	20см X 13см X 1см

561.00 грн

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Description

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore.

The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.

In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable.

It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

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